GTM approach

At SignalsAPI, our philosophy is rooted deeply in a lean, agile marketing strategy. We focus on:

Quick Iteration and Validation

We believe in rapidly testing ideas, quickly validating their effectiveness, and iterating on those findings. Rather than spending months on unproven concepts, our approach emphasizes:

• Fast hypothesis testing

• Immediate feedback loops

• Swift adjustments based on results

Once a strategy demonstrates clear success, we're fully prepared to double down and scale it aggressively. Until then, we stay flexible and responsive to real-world results.

Earn-Before-Spend Philosophy

SignalsAPI allocates 25% of company revenue specifically for marketing purposes, covering salaries, commissions, tools, and budget.

For the marketing role:

• We focus specifically on new revenue generated directly by your initiatives.

• The full 25% of the newly generated revenue from your efforts becomes your dedicated marketing budget, covering all your costs—salary, commissions, and expenses related to new hires or tools.

• If your strategy requires no upfront investment (self-driven tactics), you keep the entirety of your revenue share.

• Any investments in tools or team expansion must come directly from this allocated revenue.

Demonstrating Early Traction

Your primary goal initially is generating qualified product demos. Given our established demo-to-paying customer conversion rate, successfully generating demos is effectively equivalent to generating revenue.

• You should be capable of securing initial demos quickly and without relying on immediate marketing expenditures.

• If rapid validation and generating early revenue without upfront budget isn't feasible for you, it might indicate a mismatch with our current business stage.

We’re seeking a growth leader who thrives in this exact environment—someone who embraces the challenge of proving concepts quickly and efficiently, then scaling validated successes aggressively.