Competitors
We are not alone in this market.
SignalsAPI is in lead generation business. We sell high-intent sales leads -- contact data of companies that are highly interested in purchasing particular services right now.
Companies that do not buy SignalsAPI usually resort to one of the following:
Apollo.io -- initially a lead generation solution, now a platform covering the whole process we are covering, plus also offers other signals beyond job postings, and even allows sending emails to leads from within the platform.
Apollo has lots of users, and companies listed there are already getting too many sales emails, which lowers the chances of any particular user to get leads' attention.
Apollo is a universal solution covering lots of different things for lots of different industries. SignalsAPI is focused on one specific thing -- B2B service companies and hiring signals, and having advanced features for this specific task, which Apollo lacks.
SignalsAPI has Apollo integration, so for those loving Apollo, we can deliver leads to Apollo's email campaigns, so as soon as there is a need for vendor's services, SignalsAPI will detect the need, and Apollo will automatically send outreach campaign.
Hiring an in-house team of business developers or freelancers on UpWork to identify signals and research leads manually.
Not cost-efficient -- it will be approximately 20 to 50 times more expensive to do the same thing manually.
Requires management and attention -- SignalsAPI allows to "set it and forget it" and have an evergreen automatic campaign reaching out to fresh leads daily.
Lacking speed -- researching signals and companies is a long, boring process, and by the time it is finished, the signal is not fresh any more.
Lacking volume -- only so many leads can be researched by a person. With current reply rates, a person can not get enough leads to load one salesperson with meetings, so there should be multiple lead generators for one sales manager, which is not cost-efficient.
Clay -- data enrichment platform, more focused on manually working with leads, trying different data sources and enrichment techniques.
Clay's hiring signals are very basic as the product focuses on other things.
Clay is designed to simplify and streamline manual research. SignalsAPI fully automates the process.
Great solution for other industries which do not know how to find clients yet. For the B2B service industries there is no need to invent the bicycle again, users can employ best practices already found and well-tested in the industry's sales process, and embedded into SignalsAPI platform.
Not cost-efficient -- it is possible to replicate SignalsAPI's process in Clay, but it will require long manual setup, and result in 20-30x higher cost per lead.
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